How To Live A Life Of Frustration

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It’s a new day, and I have a few more treats for you to chew on.

How nice of me…

So what do I have for you today.

Hmmmm…

How about a little wisdom.

Have you ever taken inventory of your thoughts?

And no, I don’t mean the X-Rated ones.

Shame on you.

But on a daily basis, do you pay attention to what you’re focused on and what actually appears in your life?

Focused on not missing that copywriting deadline because if you do that means even more money will be lost.

Focused on how you wish you had the extra money to pay off your credit card balance in full so you won’t have to worry about another bill for next month.

Focused on where and how you’ll find your next copywriting job.

Did you ever stop to think about the relationship between what you want to have happen in your life and the reason why it doesn’t happen in your life is all because of what you focus on the most?

There’s a universal law that states that energy flows where your attention goes.

Think about that for a moment.

If you’re constantly focusing on what you don’t have, then that will zap most of your energy. So the few times that you actually do begin to focus on what you want, you won’t even have enough energy to follow through to the end.

I call it the follow-through effect.

This is when your ability to follow though on your stated desires is effected by the thoughts that proceed those desires.

So that means if you say that you want to become a 6 figure copywriter and you spend most of your time worrying about if you can afford to advertise your services, or how many bombs you’ve written in the past couple of months – then you won’t have the energy necessary to put forth towards earning a 6 figure salary even though you stated this as one of your main desires.

“But how does this have any relationship to copywriting, I’m confused?”

Let me explain further…

It’s because the choice of becoming a copywriter doesn’t mean that you exist in a vacuum. There are other factors that will effect your ability to write salescopy that aren’t quite so obvious to you.

Once you understand that, then you can also understand that your copywriting will only be as good as you are. If you’re beaten down mentally, physically and spiritually then your copywriting will suffer because of it.

Only when you have your mental, physical and spiritual games under control and working in harmony with one another will you achieve your best copywriting.

Think of it as going down the path to copywriting enlightenment.

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Why I Can’t Teach You How To Become Rich

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Thanks for dropping back in.

For doing so I’ve got a little gift for you from my upcoming newsletter. Read it and enjoy:

————————————–

What you won’t learn from me.

–You won’t learn how to become a copywriting master
–You won’t learn how to become a marketing magician
–You won’t learn how to make $5000 a day

Anybody can claim to teach you that and in the process rip your money straight from your pockets.

Ever notice how many people claim to be able to show you how to make piles of money and shortly after selling you their latest thing-a-ma-bob they’re soon back pitching you on another product.

Pay attention to that.

Meanwhile back at your place, there are now more bills fighting against each other for less money.

Here’s what I know.

–Most people fail to achieve the 5000 a month paychecks from their business opportunities

–Most people fail to become marketing gurus

–Most people fail to become copywriting masters

I have no interest in being the person who shows you how to fail.

My mission is pretty simple and clear.

And so is yours. Should you choose to accept it.

You’re smart. I already know that because you’re here reading this message and not off throwing down a cold one.

Ahhh..nothing like an ice cold gatorade. I don’t drink alcohol. Never saw the need to do so.

Anyhow…

Pay close attention to what I’m about to say to your here, because this next part will rattle your cage.

My goal is to teach you “how to think while you do”

That’s noble.

That’s what people like Oprah, Bono and Warren Buffet do.

These giants teach you how to think before you do and in doing so they become a walking reward for people.

Take a deep breath and learn this.

You’ll double the amount of money you currently make when you become a walking reward to a community of like minded people.

That happens as a effect, not a cause.

The cause of you earning more money then you did in the past lies in your thinking patterns.

Everything starts with, and ends with your thoughts.

The formula looks like this.

Think + Do = Have

Insider Tip:

This next nugget is worth its weight in gold.

It’s a way for you to one-up the so called gurus.

The big money is no longer in the products you push on people but instead it’s in empowering people.

Read that previous sentence again.

Notice that the last 2 words are EMPOWERING PEOPLE.

So it’s not “let me show you how to become rich” – it’s let me show you how to “Be” and “See” further.

Money flows to you as an effect from having learned how to “BE” a reward to and for the masses.

When you stop seeing people as being your meal ticket and start showing people how to give more of themselves – then the universe responds accordingly by giving you more supply.

I see myself as freedom.

So I teach freedom.

The universe recognizes this and responds back by giving me more freedom.

My oh my, guess how much easier life becomes when you work with the flow of money instead of against it.

Here’s more.

When you plant a seed of grass you can only get grass as an effect. You can’t get a rose.

The universe has told you that everything produces after it’s own kind.

If you look for ways to take money from your customers then the universe responds back by taking that money away from you.

What you took, will be taken from you.

But if you look to empower people then guess what? The universe responds back by empowering you.

Like causes producing like effects.

It works both ways.

All you have to do is learn to work with laws of the universe in the correct way like I’m teaching you here and you’ll be bumping into success on a regular basis in everything you do.

See how that’s a much bigger vision?

To be successful in everything you do, not just at being a copywriter.

But you knew that by now didn’t you?

These are universal laws…not my laws.

I only chose to work with these laws and not against them.

But some of you out there might be saying “But Keir I want to learn how to write sizzling salesletters”

By all means – you do just that. Continue to chase product after product for the magic pill that makes you a salesletter writing expert. And then watch how your wad of cash slowly starts to dis-appear over time.

How come?

It’s because by chasing product after product trying to see which one will help you make the biggest pile of dough, you are simply focusing on yourself first.

The bible even tells you that in order to receive lasting fruits you must first give.

Instead lead with “how can I help this person achieve their goals with my copywriting.”

Do that and watch what happens.

Think less you – and more them.

Do you see what I’m doing here?

I’m teaching you self discipline for your mind.

You can use that as a way to give more of yourself to the world.

When you discipline your mind – then anything you do in life will bring you much more stability, happiness and financial prosperity.

Learn to think before you do so that you can have.

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4 Secrets You Can Learn From A Guy Who Earned $64,000 From A Self-Promo Letter

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Four Secrets From the Self-Promo Sales Letter That Earned Me $64,000
By Pete Savage

Just over a year ago, I wrote a direct-mail self-promotion package that brought in $64,000 in new business for me in just 12 months. I mailed the package out once, to less than 100 names! Not long after, I had a couple new clients and a steady flow of business.

Today I’d like to share with you some self-promotion writing secrets, taken from the very sales letter that anchored this outrageously successful direct-mail package.

1. When writing about yourself, follow the “90/10 Rule.”

When you sit down to write a self-promotion sales letter to cold prospects, remember this: your target audience has never heard of you. And, quite frankly, they don’t care about you!

All they care about are their own problems and challenges, and how to solve them. So make sure 90% of the content of your letter focuses on these things. You can talk about yourself, but spend no more than 10% of the letter doing so.

For example, the two-page sales letter I wrote contains 650 words. Of those 650 words, just 49 words (roughly 7% of the letter) talk about me. The other 601 words (93% of the letter) are all about the reader. This ratio of words conforms to my “90/10 Rule.”

What should you write about in that critical “90% portion” of your sales letter? Focus intensely on the reader’s most pressing problems and challenges. Then talk about how you propose to solve them. Not by launching into a dissertation on how great a copywriter you are, but by offering the reader something of value that’s related to their problems.

2. Offer something of value.

Offer your prospect something of value, and you’ll increase response. This is a timeless piece of direct-mail wisdom. What should you offer? Some copywriters offer to send an “information package” with more details on their services. That information package may include a fee schedule, samples of work, and a case study.

I tend to favor offering a complimentary report, however, because I think there’s a danger that an information package may be perceived as veiled sales collateral.

Your report doesn’t have to be long. Anywhere from four-to-eight pages is fine. And it’s not that difficult to put together – especially for us writers!

Content for your report can come from doing a little online research on your industry, adding in some expertise from your own background, or conducting a useful survey in an online forum where your target audience (or, better yet, THEIR target audience!) hangs out.

3. Never, ever use letterhead.

Do not take a “letterhead” approach to your sales letter. In direct mail, your branding takes a back seat to the primary goal of every sales letter: generating response! This means you can’t have your logo splashed across the top of your sales letter, letterhead style, because that piece of prime real estate is reserved for something far more important – your headline!

So get your logo out of the way. I stick mine on page two of my sales letter, near the bottom, right beside my name and signature.

4. Close your letter with an authoritative tone.

One of the objectives of your self-promotion sales letter is to establish yourself as a reliable, accomplished professional in the minds of your readers. This means writing in a tone that puts you on an even level with the reader.

Although most copywriters know how to set the right tone throughout a sales letter, sometimes it’s tempting to completely break down when it comes to the all-important call to action. This is the point where the writing suddenly changes tone and practically begs the reader to give you a call!

For example, if you’re offering a complimentary report, it’s a mistake to end your letter with, “If you’d like to see this report, feel free to request it at …”

This language sounds too much like you’re asking the reader to do you a favor, and damages the professional image you’ve worked hard to establish in your letter.

Instead, simply say, “Request your free report right now.” Much more authoritative, far more effective.

Extra Tip: You can find great examples of authoritative tone on bottles of prescription medication. The stickers on those bottles say things like: “Take one tablet twice daily” or “Take this medication on a full stomach” or “Finish this medication.”

But nowhere will you find a sticker that says, “If you’d like to take a tablet or two over the next few weeks, that would be great! Please feel free to do so at your convenience.” To put such wishy-washy language on a prescription would be absurd! And it’s equally absurd to end your sales letter in the same manner.

Many successful copywriters point to direct mail as the number one way to promote your freelance business. Use these four secrets to write a powerful sales letter to anchor your package, and you’re well on your way to creating a direct-mail self-promotion package that can attract new clients.

This article appears courtesy of The Golden Thread, an e-letter from AWAI that delivers original, no-nonsense advice on how to build your freelance copywriting business. For a free subscription, visit http://www.awaionline.com/thegoldenthread

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A quick look at a short video I put together about my copywriting services

A simple 30 second intro about the profitable copy that I put together.

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Here’s another sample

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Just another day in the life….

Here’s an intro that I did for a company in chicago

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Just a sneak peak please…

Just a sample of my work. There’s more to come

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