Hate Doing Research? Me Too. Here’s 4 Tools To Make Your Life A Little Easier

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Prove It! – 5 “Quick ‘n’ Easy” Tools for Painless Research
By Guillermo Rubio

Prove every claim you make. It’s Copywriting 101.

Your prospect needs to trust you before he’ll place his order. And without proof to back up all the great and fantastic claims you make, your sales copy is headed for the waste basket.

But the problem is, many copywriters fail to provide the necessary proof. And almost always, it’s because they’ve slacked off on their research.

Don’t let that be your excuse for not making your copy as strong as it could be.

Here are five quick and easy tools you can use to dig and find those gems that’ll make your copy rock-solid, even against the most skeptical eye:
Quick ‘n’ Easy Tool #1 – Highbeam.com

Highbeam.com allows you to search for a keyword or phrase and then shows you every credible publication where that keyword or phrase appeared online.

For example, if you searched for “vitamin c good for the body,” it may give you a few articles from The New York Times where that same, or similar, phrase appeared.

While it is a subscription site, it still allows you to search and read about the first 100 words of any articles, essays, etc. it finds. This is often enough to get a great quote or factoid from a widely accepted, credible source.
Quick ‘n’ Easy Tool #2 – Google Scholar

To use Google Scholar, go to http://www.scholar.google.com. This tool is great when you’re looking for a research study or other scholarly article on a particular topic.

Just type in the subject or keyword of your research, and voila! … Google gives you every scholarly work it can find that contains that term.

For example, if you type in “omega 3,” Google Scholar finds over half a million results – including various studies and articles that appeared in medical journals across the globe.
Quick ‘n’ Easy Tool #3 – Google Book Search

Google book search is a life-saver when you’d like to get a quote from a famous author, or a credible 3rd-party mention to support your claim.

Simply go to http://www.books.google.com. Again, similar to the other tools I’ve already mentioned, you simply type in your search term. Google Book Search then will give you every book where that search term is mentioned.

For example, let’s say you’ve just made the claim that omega 3 fish oil is healthy for the heart. But now you need something to back it up.

Type in “omega 3 healthy heart” into Google Book Search. You’ll find over 800 results.

Now it’s just a matter of finding the right quote and attributing it to that source in your copy.

Here’s an example (I found this quote in less than two minutes, just by typing in “omega 3 healthy heart”):

In his book The Carbohydrate Addict’s Healthy Heart Program, Dr. Richard Heller states, “There is a growing body of evidence that points to the particularly beneficial effects of omega-3 oils on heart health.”
Quick ‘n’ Easy Tool #4 – Google Alerts

Go to http://www.google.com/alerts.

This handy tool will constantly search the Web for any new mention of the search term you’re looking for, and then send you an alert.

So, let’s say you just landed a new project with Nightingale-Conant. It’s about how to eliminate stress using the ancient Chinese technique of Qigong.

Here’s what you would do to create a Google Alert on this topic:

1. In the “Search Term” box, enter “Qigong.”
2. Then, for “Type,” select “Comprehensive” from the pulldown menu. (This means Google will search everything available … blogs, forums, discussion groups, news sites, etc. for the term “Qigong.”)
3. Then, for “How Often,” select how often you’d like Google to alert you. I recommend once a day, so you don’t get overwhelmed with too much info.
4. Once you’ve done that, simply type in your email address, and hit the “Create Alert” button. You’re all set!

Now, every time Google comes across anything new on the Web with the term “Qigong,” you’ll receive an alert in your email inbox. In that alert, you’ll see where the term was used.

For example, if the term “Qigong” was found in an article on CNN.com, Google will highlight where the term appeared, along with a link so you can read the entire article.
Quick ‘n’ Easy Tool #5 – Wikipedia

This one can be a great timesaver, if you know how to use it right.

Go to http://www.wikipedia.org. Then simply search for whatever it is you’re looking for.

For instance, if you type in “vitamin C,” you’ll get an entry that tells you everything you’d ever want to know about it … including its molecular composition, how it gets absorbed into the body, etc.

Now here’s what I mean by using Wikipedia the “right” way.

Wikipedia is a free encyclopedia that anyone can edit. Which means, it isn’t always accurate. So, let Wikipedia give you a starting point, but verify the information elsewhere.

Going back to the vitamin C example, thanks to Wikipedia, you might discover that it’s good for the immune system and that vitamin C helps build collagen, which is good for having young, supple skin.

Now you’ve got something to work with.

Armed with this info, you can then go to the other four tools I’ve mentioned and do a search for “vitamin C benefit immune system,” and “vitamin C collagen skin.”

Going through this process accomplishes three things:

1. Going to Wikipedia first clues you in to benefits or other pieces of information you might never have thought of on your own.
2. By searching for this new information using the other tools, it double checks the accuracy of the information you found in Wikipedia.
3. By double-checking the accuracy, you find new quotes, studies, facts, and figures that help you prove your claims.

Use these five tools and you’ll never be without enough proof for your sales copy. Best of all, your copy will pass muster even with the most skeptical prospects.


This article appears courtesy of American Writers & Artists Inc.’s (AWAI) The Golden Thread, a free newsletter that delivers original, no-nonsense advice on the best wealth careers, lifestyle careers and work-at-home careers available. For a complimentary subscription, visit http://www.awaionline.com/signup/.

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Is Your Content Keeping Sales Away From You?

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It’s been a busy weekend.

And I’m feeling the effects of having some long awaited fun.

So pardon me if this post is short.

But it’s important for you to read and understand this.

So, what’s this post about?


How can you use content as a tool to find new customers?

That’s a question you should ask yourself.

The answer to this question could mean the difference between just a few customers and a herd of new people stampeding to your website with credit card in hand.

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A Sneak Peek…

Starting in the 1980s, application software ha...
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Here’s a small peek at some of the types of things that I will be including in my upcoming newsletter. It’s still being tweaked a bit, a few technical issues still have to be worked out. So until then I’ll be posting some of the content here on this blog.


This is a tool that I use all of the time to create professional looking headers that grab peoples attention.

I can have a brand new website header of any size, shape or color ready to go in under 3 minutes.

It might sound to good to be true but it’s all 100% correct.
(Scoot on up to the top of this blog. I used the software to create that header.)

The software comes loaded with 100’s of templates and all you have to do is just pick out one that’s related to your industry, slap a few words in there and presto – you’ve got a new header.

You can make them in any size you want. All you have to do is set the requirements before you get started on building your header and it’s done.

But, there is something else you should know. If you’re the creative type and you already have pictures on your hard drive then you can really go all out and create a custom header using your own pics or images.

There’s so many things you can do with this software that it’s hard to believe that you get it for FREE.

Yup, you read that right. it’s free.

It’s from Paul Smithson.

You can download your copy of the software from here:


Oh, and before I forget, I’m not affiliated with this product, it’s just a dam good header creation software and he’s giving it away free.

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Now It’s Your Turn

NEW YORK - DECEMBER 08:  Paul Costiglio, a mar...
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Ok, I’m a copy-cub and I’m looking to break into the copywriting business (actually I’m not – but for this example lets play pretend. You do know how to play that game don’t you?)

I’ve taken a few courses on how to write a good salesletter and I’ve been schooled in the basic principles of writing direct response copy….now what?

What would you recommend I do next?

I have no experience in writing salesletters for companies in the real world.

But I’m eager to make a six figure income.

I’ve been told that this is possible.

What would you tell me to do first to help me move closer to becoming a 6 figure earner?

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Websites within the top 5 spots in search results receive the most traffic and the most sales. What do they know that you don’t know? Here’s a niffty way to find out

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Here’s a nifty little tool.

If you’re using S.E.O. as a way to generate traffic to your site then this tool can help you see the exact words your competition is currently using to beat you in the rankings.

You just type in the site’s name that you want to see the keywords for and you’ll receive a set of reports letting you know what exact words that people are typing in to find that site.

For a marketer this is pure gold.

You can easily identify your competitors strengths and weaknesses.

You competition is armed with tools of the trade to make sure they are in line to get the sale.

So why not arm yourself with those tools as well.

Oh, and one last thing.

There aren’t too many people who actually know about this tool yet, however in time I suspect that it will become very popular. So don’t wait too long before trying it out because once it gets in the hands of your competition you’ll be playing catch up all over again.

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How to host your conference call for free

A phone made specifically for conference call.
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In a previous post I talked about an easy info product that anyone could create with little to no experience.

I realized after I had written that post that some of you out there might be in need of a conference call service to host your call on.

I forgot to put the name of a really cool service that will allow you to host your conference call for free.

It’s called freeconferencecall.com

They also offer other services as well

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When technology strikes

My oh my.

I just linked up my iPhone with the wordpress application.

Now I can post to my blogs from my phone as well.

Technology is so cool sometimes.