Breakthrough Advertising: The Book That Can Turn You Into An Elite Copywriter

I recently received a comment as to what’s my favorite copywriting book and why.

So today, I’ll give you my favorite go-to book whenever I want to refresh my copywriting skills.

The book that has the most wear on it out of all of my copywriting book is most definitely Eugene Schwartz’s breakthrough copywriting.

From the first chapter all the way to the end, this book is filled with gold nuggets of information.

I’ve read many books on the art of copywriting, but I’ve yet to come across a book that covers so many important topics all in one setting.

Eugene covers things like how to increase the desire of your product. He gives you 13 ways to do it. (pgs 80-100)

He covers the two major categories that mass desires fall into and how you can channel your markets desires onto your product for higher sales and increased conversions.

You also learn about beliefs and how they are built and why it’s important for you to know how to word your ads in such a way as to establish belief in your products.

Another thing breakthrough advertising does is it gives you 38 ways to strengthen your headline. For those of you who struggle with creating attention grabbing headlines then this is a must have.

He even shows you how to tackle coming up with the concept or theme for your ad.

If you ever sat down and tried to write an ad for any kind of product or service then you know that coming up with the concept for your ad is not a given.

But Eugene gives you two things to do to come up with an advertising concept.

I could go on, but you’d be better of having this book in your copywriting collection.

When I purchased my copy of this book I paid $90 for it and I think that was a steal. I think you can still get it from boardroom reports.

Amazon has it, but I the prices fluctuate so if you don’t have the cash now then you could put it on your wish list.

This book isn’t my only book that I refer back to, but it’s gotten the most use from me.

In another post I’ll tell you about another book I often refer to when I look for copywriting tips.


My #1 Resource For Creating Breakthrough Ideas Is Finally Revealed..

The guru of lateral thinking speaking at AMEE ...
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Well, since I’m bored with watching the Bulls Celtics game, I thought I’d squeeze in another post for you.

I mentioned in an earlier post that I would reveal my number 1 creativity resource to you.

And, not to dis-appoint you, here it is.

It’s a book.

But this isn’t any old book filled with words on a bunch of pages.

This book contains over 60 different exercises you can use to train yourself to become a lateral thinker.

Need I mention that one of the things that sets a master copywriter apart from the rest of the crowd is his ability to create big ideas.

And now with this book in your hands you’ll be able to create your own big ideas for either your products or your clients.

I’m rambling on here..

Here’s the title of the book.

How to have creative ideas: 62 Exercises to Develop The Mind by Edward de Bono

Don’t be mis-lead by the simplicity of the exercises.

What this book does is it teaches you how to make connections to things that are totally different from each other.

I like to say that you’re using your third eye to see what everybody else wants to see but can’t.

The way I found to best use this book is to just practice one exercise each day. That one exercise is the only one you practice for that day. Then the next day you move on to the next one, but you begin with a re-fresher of the previous days exercise to get you warmed up and to link the two exercises together.

I’ve got more books on creativity, but you’ll just have to wait for those titles.

So scoot on over to amazon, or where ever you purchase your books from and buy a copy.

And don’t opt for the used version. Spend the extra bucks and get it new.

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Before you buy that new copywriting book – WAIT!

In a previous post I wrote about a few of the copywriting books that I have currently sitting on my shelf.

Well, it’s time for a few more entries.

1. The online copywriters handbook by Bob Bly
2. web copy that sells by Maria Veloso
3. How to write words that sell by Jim McCraigh
4. Tested advertising methods by John Caples
5. Write great ads by Erica Levy Klein

There are more titles to come….so stay tuned.

Write stronger sales generating copy faster without spending a lifetime of studying to learn how to do it

Well, I guess it was bound to happen.

I’m writing a post about copywriting books.

More specifically which ones are the best.

Now, let me say this before I write out my personal list.

I truly don’t believe that there is one book that is to be the best of all the books ever written on the subject of copywriting.

I do believe that you can learn something from every book that’s written on this subject.

Let me also state that there are certain books that I do refer to more often than others, but that’s just me.

Another copywriter could have the same set of books in his collection and not refer to the same one that I do as often.

Which books work best for you truly comes down to personal preference.

Enough with the chit chat…

Here’s my list of books that I have in my collection right now:

1.How to write a good advertisement by Victor Schwab

2. Tested Advertising Methods by John Caples

3. Scientific Advertising by Claude Hopkins

4. My Life In Advertising by Claude Hopkins

5. How To Make Your Advertising Make Money by John Caples

I’ll stop there.

This isn’t my entire collection, it’s a sample.

I didn’t want to create some long run-on post about books.

This way you can read the titles, see if you have them and if you don’t – you can check them really quick.

I’ll put more of the books I have in future posts.