Either Write To Somebody Or Don’t Write To Nobody At All

One of the mistakes I see copywriters make is that when they write their ads they tend to write them to everybody.

The more people you can reach the better the chances of you getting the sale is sometimes the logic used.

Learn this.

Just because you can write an ad to reach everybody doesn’t mean that you should.

I learned a long time ago that it’s much better to write your ad to somebody.

Write your ad to a specific person. Use words that the person would be familiar with.

Write your ad as if you were having a conversation with that person and what you discussed will be simply put into writing.

I hate ads that sound like corporate speak.

So don’t make yours sound like it was writen by some one who only wears suits and ties for a living.

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