Dead mans copywriting tactics boost my copy’

So you’ve tuned back in.

Good, that means that you’re interested in learning how to create a burning desire for your products.

As I mentioned in my previous post, this book was the best book I’ve read so far that gives you actual tactics to use for building desire.

There’s actually 13 of these little suckers.

Any one of them can make your copy stand out in the mind of your customer.

Ok, enough of the talk…here’s the name of the book.

Breakthrough Advertising by Eugene Schwartz.

Have I mentioned this book before?


But I’ve never mentioned this section in the book.

It starts on page 80 and ends on page 101.

That’s 21 pages of one of a kind tactics for using desire as your tool.


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