Hate Doing Research? Me Too. Here’s 4 Tools To Make Your Life A Little Easier

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Prove It! – 5 “Quick ‘n’ Easy” Tools for Painless Research
By Guillermo Rubio

Prove every claim you make. It’s Copywriting 101.

Your prospect needs to trust you before he’ll place his order. And without proof to back up all the great and fantastic claims you make, your sales copy is headed for the waste basket.

But the problem is, many copywriters fail to provide the necessary proof. And almost always, it’s because they’ve slacked off on their research.

Don’t let that be your excuse for not making your copy as strong as it could be.

Here are five quick and easy tools you can use to dig and find those gems that’ll make your copy rock-solid, even against the most skeptical eye:
Quick ‘n’ Easy Tool #1 – Highbeam.com

Highbeam.com allows you to search for a keyword or phrase and then shows you every credible publication where that keyword or phrase appeared online.

For example, if you searched for “vitamin c good for the body,” it may give you a few articles from The New York Times where that same, or similar, phrase appeared.

While it is a subscription site, it still allows you to search and read about the first 100 words of any articles, essays, etc. it finds. This is often enough to get a great quote or factoid from a widely accepted, credible source.
Quick ‘n’ Easy Tool #2 – Google Scholar

To use Google Scholar, go to http://www.scholar.google.com. This tool is great when you’re looking for a research study or other scholarly article on a particular topic.

Just type in the subject or keyword of your research, and voila! … Google gives you every scholarly work it can find that contains that term.

For example, if you type in “omega 3,” Google Scholar finds over half a million results – including various studies and articles that appeared in medical journals across the globe.
Quick ‘n’ Easy Tool #3 – Google Book Search

Google book search is a life-saver when you’d like to get a quote from a famous author, or a credible 3rd-party mention to support your claim.

Simply go to http://www.books.google.com. Again, similar to the other tools I’ve already mentioned, you simply type in your search term. Google Book Search then will give you every book where that search term is mentioned.

For example, let’s say you’ve just made the claim that omega 3 fish oil is healthy for the heart. But now you need something to back it up.

Type in “omega 3 healthy heart” into Google Book Search. You’ll find over 800 results.

Now it’s just a matter of finding the right quote and attributing it to that source in your copy.

Here’s an example (I found this quote in less than two minutes, just by typing in “omega 3 healthy heart”):

In his book The Carbohydrate Addict’s Healthy Heart Program, Dr. Richard Heller states, “There is a growing body of evidence that points to the particularly beneficial effects of omega-3 oils on heart health.”
Quick ‘n’ Easy Tool #4 – Google Alerts

Go to http://www.google.com/alerts.

This handy tool will constantly search the Web for any new mention of the search term you’re looking for, and then send you an alert.

So, let’s say you just landed a new project with Nightingale-Conant. It’s about how to eliminate stress using the ancient Chinese technique of Qigong.

Here’s what you would do to create a Google Alert on this topic:

1. In the “Search Term” box, enter “Qigong.”
2. Then, for “Type,” select “Comprehensive” from the pulldown menu. (This means Google will search everything available … blogs, forums, discussion groups, news sites, etc. for the term “Qigong.”)
3. Then, for “How Often,” select how often you’d like Google to alert you. I recommend once a day, so you don’t get overwhelmed with too much info.
4. Once you’ve done that, simply type in your email address, and hit the “Create Alert” button. You’re all set!

Now, every time Google comes across anything new on the Web with the term “Qigong,” you’ll receive an alert in your email inbox. In that alert, you’ll see where the term was used.

For example, if the term “Qigong” was found in an article on CNN.com, Google will highlight where the term appeared, along with a link so you can read the entire article.
Quick ‘n’ Easy Tool #5 – Wikipedia

This one can be a great timesaver, if you know how to use it right.

Go to http://www.wikipedia.org. Then simply search for whatever it is you’re looking for.

For instance, if you type in “vitamin C,” you’ll get an entry that tells you everything you’d ever want to know about it … including its molecular composition, how it gets absorbed into the body, etc.

Now here’s what I mean by using Wikipedia the “right” way.

Wikipedia is a free encyclopedia that anyone can edit. Which means, it isn’t always accurate. So, let Wikipedia give you a starting point, but verify the information elsewhere.

Going back to the vitamin C example, thanks to Wikipedia, you might discover that it’s good for the immune system and that vitamin C helps build collagen, which is good for having young, supple skin.

Now you’ve got something to work with.

Armed with this info, you can then go to the other four tools I’ve mentioned and do a search for “vitamin C benefit immune system,” and “vitamin C collagen skin.”

Going through this process accomplishes three things:

1. Going to Wikipedia first clues you in to benefits or other pieces of information you might never have thought of on your own.
2. By searching for this new information using the other tools, it double checks the accuracy of the information you found in Wikipedia.
3. By double-checking the accuracy, you find new quotes, studies, facts, and figures that help you prove your claims.

Use these five tools and you’ll never be without enough proof for your sales copy. Best of all, your copy will pass muster even with the most skeptical prospects.


This article appears courtesy of American Writers & Artists Inc.’s (AWAI) The Golden Thread, a free newsletter that delivers original, no-nonsense advice on the best wealth careers, lifestyle careers and work-at-home careers available. For a complimentary subscription, visit http://www.awaionline.com/signup/.

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Weak Copy = Weak Results

I thought about whether I should post a link to this next copywriting tip or should I just post it directly here on this blog.

Seeing that I’m more of a visual person, I’ve decided to just post a link instead.

That way you can see for yourself the sample chart that was included.

By posting it directly to this blog you would’ve missed the cool little boxes that you can check off once your finished. lol.

How to write stronger copy – every time

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Is Your Content Keeping Sales Away From You?

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It’s been a busy weekend.

And I’m feeling the effects of having some long awaited fun.

So pardon me if this post is short.

But it’s important for you to read and understand this.

So, what’s this post about?


How can you use content as a tool to find new customers?

That’s a question you should ask yourself.

The answer to this question could mean the difference between just a few customers and a herd of new people stampeding to your website with credit card in hand.

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$200 Before You Can Go To The Next Stop

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I’ve located a real treat for my loyal readers (that you)

It’s a 36 page report from Harvey Brody.

Just who is Harvey Brody you ask?

He’s the guy who’s concepts were used by some of the best marketers around.

Ben Suarez, Gary Halbert Jay Abraham etc.

If you’ve ever heard of the phrase “Toll Position”

Then this is the guy who coined that very idea.

Check it out.

If I were you, I’d also store this little Pdf in a safe place.

But you were already going to do that weren’t you?

Harvey Brody’s Toll Position

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How To Live A Life Of Frustration

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It’s a new day, and I have a few more treats for you to chew on.

How nice of me…

So what do I have for you today.


How about a little wisdom.

Have you ever taken inventory of your thoughts?

And no, I don’t mean the X-Rated ones.

Shame on you.

But on a daily basis, do you pay attention to what you’re focused on and what actually appears in your life?

Focused on not missing that copywriting deadline because if you do that means even more money will be lost.

Focused on how you wish you had the extra money to pay off your credit card balance in full so you won’t have to worry about another bill for next month.

Focused on where and how you’ll find your next copywriting job.

Did you ever stop to think about the relationship between what you want to have happen in your life and the reason why it doesn’t happen in your life is all because of what you focus on the most?

There’s a universal law that states that energy flows where your attention goes.

Think about that for a moment.

If you’re constantly focusing on what you don’t have, then that will zap most of your energy. So the few times that you actually do begin to focus on what you want, you won’t even have enough energy to follow through to the end.

I call it the follow-through effect.

This is when your ability to follow though on your stated desires is effected by the thoughts that proceed those desires.

So that means if you say that you want to become a 6 figure copywriter and you spend most of your time worrying about if you can afford to advertise your services, or how many bombs you’ve written in the past couple of months – then you won’t have the energy necessary to put forth towards earning a 6 figure salary even though you stated this as one of your main desires.

“But how does this have any relationship to copywriting, I’m confused?”

Let me explain further…

It’s because the choice of becoming a copywriter doesn’t mean that you exist in a vacuum. There are other factors that will effect your ability to write salescopy that aren’t quite so obvious to you.

Once you understand that, then you can also understand that your copywriting will only be as good as you are. If you’re beaten down mentally, physically and spiritually then your copywriting will suffer because of it.

Only when you have your mental, physical and spiritual games under control and working in harmony with one another will you achieve your best copywriting.

Think of it as going down the path to copywriting enlightenment.

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