The mysterious pulling power of this six letter word, and does it still work for reeling in new customers

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I’m curious to know what you think about the word secret.

Are you using it in your copy and does it still work?

There have been a few instances lately where I saw the word secrets being used in a way that didn’t make me curious at all as to what the secret was.

And yet I’ve seen it used on other occasions when it was used in such a way that I wanted to desperately know what the secret was.

So was the use of the word secrets just a case of an experienced copywriter using it the correct way and an inexperienced copywriter using it incorrectly?

This could be a possibility.

But then the question comes up as to are inexperienced copywriters de-valuing the pulling power of the word secret?

Let me know what your opinion is about this.

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