Copywriting lesson

Lesson No.
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Here’s one of those moments where you start to see how can help you become a much better copywriter.

I’ve mentioned in the past that I frequently visit websites and while there I will see how I can rewrite their bullet points.

Well, just in case you haven’t followed that advice – which you should have, shame on you if you didn’t – here are a set of bullets from a site that was selling..get this…a cure for cancer.

Now, when they say cancer, they aren’t suggesting every type of cancer, but the non-melanoma versions.

Anyhow….here are the set of bullets that were featured on the website.

Your mission, should you choose to accept it. (I always wanted to say that) is to see how you could re-write these bullets.

The idea here is simple.

To help you get into the habit of writing bullets that are engaging.

Oh, and before I give them to you I want to just say that these are some very good bullets. So don’t feel bad if at first you have a hard time re-writing them as I did myself.

These bullets really push the curiosity buttons.


tackles everything from acne to arteriosclerosis!

If I told you a “magic potion” existed that could:

* Make germ-infested water safe to drink
* Take care of stubborn bladder infections
* Help painful ovarian cysts disappear
* Help hemorrhoids to vanish overnight
* Even help dissolve built-up cholesterol

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