A copywriters promise…

SAN FRANCISCO - JANUARY 29:  A Comp USA custom...
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Part of your job as a copywriter is to be able to create the promise for your particular product or service that will be seen by your market and that will get them excited about what you’re offering.

Here is an ad for a stock picking software.

It’s a screen capture, and in it I go over just a few of my findings upon reviewing the ad.

I must mention that I didn’t go over the entire ad…just a small portion.

In future posts I’ll add more screen captures like this for you to view as well.

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