Promises, promises…are you guilty of using the wrong kinds of promises to catch your readers attention?

Rings and Promises
Image by psilver via Flickr

What’s the most effective kind of promise you can make to your potential customer?

I’ll grab a cold glass of water while you think about that question for a moment.





Ok, I’m back.

Do you have your answer?


Because here’s mine.

After I give it to you compare your final answer with mine.

The answer to that question in my opinion is a promise where you can offer an assurance of the major benefit your customer wants.

Why bother with anything else.

You only have a few seconds to breakthrough the clutter and grab your readers attention anyway.

What was your answer?

Reblog this post [with Zemanta]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: