Promises, promises…are you guilty of using the wrong kinds of promises to catch your readers attention?

Rings and Promises
Image by psilver via Flickr

What’s the most effective kind of promise you can make to your potential customer?

I’ll grab a cold glass of water while you think about that question for a moment.

Tick

Tock

Tick……

Tock…..

Ok, I’m back.

Do you have your answer?

Good.

Because here’s mine.

After I give it to you compare your final answer with mine.

The answer to that question in my opinion is a promise where you can offer an assurance of the major benefit your customer wants.

Why bother with anything else.

You only have a few seconds to breakthrough the clutter and grab your readers attention anyway.

What was your answer?

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