Can the “bucket brigade” actually increase your ad’s readability? (part 2)

Paying people to hold signs is one of the olde...
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Hopefully you’ve read part one of this two part series.

If you haven’t, then now would be a good time to do so.

Anyhow….

It’s time for the final three types of transitions to be revealed.

No need to beat around the bush, here they are.

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Transition #3: Asking people to take a minute and reflect on something

* Think for a moment about what that means.
* Imagine what that will mean to your life.
* Think about the value of this.
* Do you see the value here?
* Think about that for a minute.

Example without transition:

Sure, we have high standards. Some have even accused us of being elitist. But you wouldn’t want it any other way. You see, few people in the world are qualified to receive an invitation like this. But you are. Your income and business acumen set you apart from 99.9% of Americans. Just like the potential dates you’ll be able to choose from.

Example with transition:

Sure, we have high standards. Some have even accused us of being elitist. But you wouldn’t want it any other way. You see, few people in the world are qualified to receive an invitation like this. But you are. Your income and business acumen set you apart from 99.9% of Americans.

Think about what this means.

If we’re this picky in choosing you, imagine the “quality” and “refinement” of the potential dates you’ll be able select from.

Transition #4: Reminding your reader of a benefit you mentioned previously

* As I said before,
* Earlier I mentioned,
* As I mentioned before,
* Keep in mind …
* Don’t forget …
* Remember …

Example without transition:

At CEO Dating, you’ll be assigned one of our discreet, friendly, efficient customer service representatives. You’ll have access to our one-of-a-kind video library jam-packed with hundreds of potential mates – all of whom make seven figures (or more).

Example with transition:

At CEO Dating, you’ll be assigned one of our discreet, friendly, efficient customer service representatives.

And don’t forget, you’ll have access to our one-of-kind video library. Put on the hot chocolate, curl up on the couch in front of the fire, and spend some quality time with each of your potential mates – all of whom make seven figures (or more).

Transition #5: Alerting your reader that there’s more (and even better) news coming up

* But there’s more …
* But it’s even better than that …
* But that’s not all …
* There’s much more to tell you …
* Here’s something else …
* One more thing …
* But here’s the best news …
* Better still …

Example without transition:

As a member of CEO Dating, once you select your date we feed both your profiles into our patented CEO Love-a-Tron System. The information the Love-a-Tron System gives us is simply phenomenal. First of all, it tells us how compatible you are … how much fun you’ll have on your date … even what topics you’re most likely to talk about!

Example with transition:

As a member of CEO Dating, once you select your date we feed both your profiles into our patented CEO Love-a-Tron System. The information the Love-a-Tron System gives us is simply phenomenal. First of all, it tells us how compatible you are … and even how much fun you’ll have on your date.

But it gets even better …

The Love-a-Tron System actually generates a list of the topics you’ll most likely talk about on your first date!

No question, “Conversational Transitions/Seeds of Curiosity” are a great way to make your copy flow effortlessly from one idea/benefit to another.

But don’t overdo it.

As Paul says in his “Finding a Winning Voice for Your Copy” lesson …

“They’re like manure. A little can green the grass nicely, but too much can stink up the town.”

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And there you have it.

5 different ways for you to use transitions as a way to increase readership of your copy.

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