If you have a problem getting people to read the body of your ads then read this…

It can be pretty tough getting the attention of your market with your headline.

The idea that you can sit down at your computer or table depending on how you choose to write your copy and easily crank out a headline that stops readers dead in their tracks on your first try is the stuff that dreams are made of.

I’ve rarely sat down at my computer to write a headline for an advertising piece and the very first headline I wrote was a winner.

Maybe one day I will, as for now though, it’s always a work in progress.

But you’re a copywriting champ. You write attention grabbing headlines all the time. So lets just say for a moment that you get past the headline hurdle and you manage to create a headline that grabs your markets attention.

You next have to reel them in with your lead.

And for the sake of time, lets say that your lead does its job and gets the reader to start down your slippery slope.

Your next challenge is to keep their attention throughout the rest of your copy.

Not always the easiest thing to do.

However, one of the ways you can keep your readers attention from straying away is by creating transitions that points them to the next part of your content.

You can search online for different ways to create transitions for your copy, but chances are you won’t find very much useful or usable information.

So that’s why I’m going to share with you a two part series on creating effective transitions.

In it you’ll learn about five different kinds of transitions you can use to power up your copywriting skills.

And the only thing you have to do on your part to learn how to use these new skills for creating eye catching transitions is to remember to check back here for the new posts.

Pretty simple.

Make sure you stay tuned.


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