Think you can’t learn how to write sales generating copy just by reading a few books? WRONG! You can if you read the copy manuals of these four pioneers of copywriting

I was recently asked which copywriters past or present has had the greatest impact on my writing.

My response was fast.

Eugene M. Schwartz, Victor O. Schwab, Robert Collier, And Claude Hopkins.

There of course are others, but Mr Schwartz and the crew are core group I look to for creative copy ideas.

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