What’s the big idea behind this blog anyway?

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I want to take a little time to talk about the idea behind theprofitablecopywriter blog.

The idea behind this blog was simple.

It was to be a running journal of what it took to become a profitable copywriter.

Now I know that everyone’s definition of profitable isn’t the same.

For instance my idea of being profitable as a copywriter lies around the six figure range.

Your idea of becoming profitable might lie around the five figure range.

The important thing though is this.

It doesn’t matter whether your number and my number are the same…what matters is that you become a profitable copywriter. Whatever that number might be for you is totally up to you.

This blog is my journey for lack of a better word…into the world of copywriting.

I’ve written ads that did pretty well, bringing me a nice four figure fee for myself.

However, I wanted more.

So I took courses on writing, attended seminars, read books and studied until I would fall asleep with light still on and the book open in my lap.

And now I’m putting that newly acquired knowledge to work.

I will have a website up soon. and I’ll also be creating a few info products as well.

So my final thought is this.

Instead of just reading the posts on here, why not come along with me on the journey as well.

There will be some ups and downs for sure.

However, in the process of becoming a master copywriter there will be a lot of fun as well.

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Upgrades and a few new changes….

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You might have noticed that theprofitablecopywriter has undergone a few new changes.

A new template theme-

I thought the idea behind the blog template was starting to out grow the basic look and feel of the old template.

The idea that I wanted to come across as you’re reading the blog wasn’t getting done with the old template. So, I upgraded it.

The new template has a more open feel to it I think.

Although I’m not really loving the header.

I just might create a new header this weekend. We’ll see.

Richer content –

I love writing about copywriting but the fact of the matter is….I’m looking to increase traffic to this blog.

So I decided to make it more inviting.

-Pictures in the posts.
-More tags
-Increase the number of links

That kind of stuff.

I’ll see how this works out in terms of more traffic.

Guest Articles –

I decided to bring you more articles from some of the sources that I frequent on a daily basis.

There are some really good articles about copywriting written by authors you might have never heard of before, but who’s work I’m familiar with and because of that I’ll post their articles.

You know the deal with this one.

For doing so, I’ll have to ad a link to the article for them letting me post it here for you…

They’re looking for the same thing I am as well.


So it’s a small price to pay for solid content written not by outsiders but by actual copywriters who are earning their keep putting pen to pad.

This is just a few of the changes I had in mind for now…as time goes on I’ll make more changes as needed.

But until then, enjoy the new look and feel.

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The simple cure for bad bullet writing

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Recently I’ve found myself focusing in on giving you information about bullet points.

And there’s a simple reason for that.

It’s because bullet writing is a critical part of copywriting that you will need to learn how to master.

Just how important is being able to craft bullet points that sell to writing copy?

In some cases, a product or service can be sold just off of the bullet points alone.

One of the masters of using bullet points to sell their products is bottomlinesecrets.com.

Here, take a look at some of the bullet points they used to sell a product called “The Big Black Book

“Over 2 million of America’s most successful people swear by THE BIG BLACK BOOK—the underground encyclopedia that tells you how to…

Drive a Mercedes for the price of a Ford… Page 166

How to drop your cholesterol 36 points with NO drugs… Page 85

How to sell your house and collect up to a $500,000 profit, tax-free… Page 439

Buy a diamond ring for thousands less… Page 308

Increase sexual desire naturally… Page 44

Cure male baldness… Page 128

Get paid to take a monthlong vacation… Page 207

Cancer-causing chemicals the government allows in your tap water. Bottled water affected, too… Page 74

How to get life insurance even if you can’t pass a physical… Page 394

How 3 out of 4 doctors fail to tell patients about the dangerous side effects of drugs they prescribe… Page 91

Plus… inside secrets of the lottery… real estate brokerscredit card companies… bill collectors… and much, much more.”

Those bullet points are very impressive don’t you think?

Want more?

In a future post I’ll show you an easy way to get hundreds of these eye catching bullets to put in your swipe file.

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Add these power words to your copy to see improved results (part 2)

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Here are 8 more power words to ad to your swipe file.

1. Exciting
2. Deserve
3. Fun
4. Guarantee
5. Free
6. Love
7. Right
8. Powerful

16 down and 16 to go.

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How to Hook “Trophy Sized” Clients for your business

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I’m starting a new feature.

Guest articles.

I’ve struck up a deal to feature articles from awai.

These are articles written by other authors that I’ve found to be helpful.

You are welcome to contact me if you have an article that you want to share here on this blog.

Just leave me a comment.

Onward to todays guest contributor.


How to Find, Lure, and Hook “Trophy-Sized” Clients for Your Freelance Business
By Jason Gaspero

Freelance pros can learn a lot from successful fishermen.

Sounds a little unusual … I know. But please … bear with me. For, as you’ll soon find out, both must engage in rather similar activities in order to be successful.

Here are three of those similarities … as well as some ideas you can use to start finding, luring, and hooking your own “trophy-sized” freelance clients yourself:

The Successful Fisherman: Knows where to find hungry fish.
The Successful Freelancer: Knows where to find potential clients.

Fishermen will sometimes travel great distances to find the “perfect spot” to catch fish. Perhaps it’s a hidden section of a river … a remote lake … a stretch of coastline … or even a shipwreck. They’ll go wherever they think they’ve got the best shot of catching the kind of fish they want to catch.

Adopt a similar strategy for your growing freelance business. Go where your potential clients “congregate” in large numbers.

For starters:

1) Attend Industry-Specific Events: What conventions, seminars, conferences, and events do your potential clients attend? Make a point to go to as many of these events as you can afford to … even if it requires a trip across the country.

If you land just one or two big clients from just one event, your trip will likely pay for itself many times over the course of your career.

This is exactly how freelance copywriter Monica Day got her start … by attending AWAI’s FastTrack to Copywriting Success Bootcamp. Within three months, she earned over $17,000 in fees from new clients.

2) Get Your Name in the Media: What newspapers, newsletters, magazines, and periodicals do a significant number of your potential clients read? What television programs do they watch? What radio stations do they listen to? What other “offbeat” forms of media do they pay attention to?

Find out as much as you can about the media your prospects pay attention to, then use the media to get your name out there … right in front of your prospects! For example, let’s say you’re a freelance web designer and you want to promote your services. You could create a press release about something you’re working on (or have someone else do the press release for you).

Maybe you’ve got an upcoming event you’re involved with … or a new website you’re launching … or something entirely different. Get some press releases out to the media! If your press release efforts are successful – and it gets published where your potential clients will see it – you’ll likely experience a surge in inquiries about your services.

You can also place advertisements for your services in the media – in places where your prospects will see it … but only do this if it makes sense. If this is a strategy you want to employ, make sure you do your homework first. Before you place an ad, find what your competitors are doing. Are they advertising, too? If absolutely nobody is advertising in a particular medium, that could be a red flag. And it might not be worth your time.

However, if you do see one or more of your competitors advertising in a particular medium, give it a closer look. Take a look at the ads. Notice over time if any of their ads come up again and again. (That’s a sign the ads are working.) Then, you can “borrow” ideas from these ads (don’t steal from them outright, of course!) and use them as inspiration when you create your own unique, winning ads in similar media.

3) Post Messages on “Social-Media” Websites: Which forums, blogs, and Facebook groups do your potential clients frequent? Which websites, podcasts, and YouTube videos do they pay attention to? Make a list of where your potential clients hang out online. Then, you can post messages and comments, create your own videos and podcasts, write your own articles, and more to help get your name out there, prove your expertise, and provide an opportunity for potential clients to contact you.

Next …

The Successful Fisherman: Knows which fishing tackle to use to land hungry fish.
The Successful Freelancer: Knows which marketing tools to use to land potential clients.

Hey … I’m not an expert on fly-fishing … but I DO know that fly-fishermen use many different flies, like “The Light Cahill,” “The Gray Midge,” “The Royal Wulff,” “The Rusty Spinner,” or “The Leadwing Coachman,” to name a few … in their efforts to catch fish.

Which marketing strategies can you use to “catch” potential clients? You’ve got many tools at your disposal. Would your potential clients respond best to a phone call? Email? A face-to-face meeting? A link to your website? A Google AdWords campaign? All of the above? None of the above? Or something else all together? Here it pays to know what’s working right now.

For example, if you know other freelancers in your industry have used websites and networking at events to land big clients, it’s in your best interest to consider the same.

Or perhaps you notice that a freelancer’s Google AdWords ad has been consistently appearing in the top listings for several months. If so, there’s a very good chance it’s working. Study it. Try to determine what’s making it work. And then borrow what you learn when you plan and execute your own marketing strategy.

Interestingly, this strategy reminds me of a scene in one of my favorite films – A River Runs Through It. In the scene, Norman (played by Craig Sheffer) has just returned home to Montana after a long absence, and goes fishing with his brother, Paul (played by Brad Pitt) for the first time in six years.

Norman’s rusty from a lack of practice and is having a lot of trouble catching fish, so he asks Paul what fly he’s using to catch so many fish. Paul suggests using a different fly. Norman takes Paul’s advice, changes his fly, and lands a nice-sized trout soon afterwards.

You can try a similar tactic. Pay attention to what your competitors are doing to find new clients and then adopt some of their winning strategies for your own self-marketing campaign.

And finally …

The Successful Fisherman: Needs patience, persistence, and perseverance.
The Successful Freelancer: Needs patience, persistence, and perseverance.

Sometimes fishermen will go for hours … days … weeks … even months before landing “the big fish.” Just read Ernest Hemingway’s award-winning novel The Old Man and the Sea and you’ll get the idea.

Prepare adequately and you probably won’t have to wait as long as “The Old Man” in the book. However, even if you know where your potential clients congregate and you do a decent job of marketing to them, it may take some time before you actually land “the big one.”

Be patient. Be persistent. Persevere. Simply keep studying your market, know where they congregate, know what they’re hungry for, and offer it to them.

Do this consistently, and sooner or later, you’ll start landing “trophy-sized” freelance clients yourself.


This article appears courtesy of The Golden Thread, an e-letter from AWAI that delivers original, no-nonsense advice on how to build your freelance copywriting business. For a free subscription, visit http://www.awaionline.com/thegoldenthread

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Add these power words to your copy to see improved results

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Here’s a short list of words that should be included in your power words swipe file.

1. Advantage
2. Save
3. Benefit
4. Security
5. Comfort
6. Trust
7. Results
8. Value

There are 32 words all together.

I’ll post the other 24 in future posts.

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Is the only way to make money with your content online is by selling it?

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My question today is this.

Do you think it’s better to give away free content


Should you charge a fee for your content?

Of course there are good points and bad points to both methods.

But which one would you choose to do if you were starting a new business online?

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