What makes a great bullet?

This will be short and sweet..

If you remember in my last post, I talked about 3 different kinds of bullets that you should be aware of.

Well, now it’s time for you to find out what they are.

Here is the description of them as given by Guillermo Rubio of AWAI:

  • Complete Secret Bullets – Those that tease the reader into wanting more by withholding the entire secret. No part of the secret is exposed and the reader has no idea how it works.
  • Semi-Secret Bullets – Those that tease the reader into wanting more by giving away only part of the secret. Now that the reader knows part of what the secret is, he desperately wants to know the rest of it.
  • Total Revelation Bullets – These bullets give your prospect a direct benefit. They don’t hide anything, and their purpose is to transform any feature into a benefit your prospect wants.

If you combine these three different types of bullets with the P.B.S. method used by readers digest, then you will have a strong argument to present to your readers.

Also I think it would be a good idea if you copy and pasted these three tips and placed them in your copywriting secrets folder.

You do have one of those folders don’t you?

Shame on you if don’t.


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