Are you using one of copywritings most proven argument structures to boost your copy success?

One of copywritings tried and true work horses for writing a sales argument is the problem/solution structure.

Four years ago when I first started studying copywriting…this was the one structure I learned about more than any other structure.

“People are motivated by their pain.”

That’s all I would here.

Since then, I’ve used any one of eight structures that work really well  for creating a problem solution argument.

These by far are not all of the problem/solution structures there is.

It’s just that these have proven to work in different advertising campaigns.

Over the next two posts I’ll cover exactly what these structures are.

So stay tuned.


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